Keywords: Collage
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Journal Articles
Qualitative Market Research: An International Journal (2018) 21 (1): 2–17.
Published: 08 January 2018
... and evaluated through Likert measurements, to other more illustrated and spontaneous self-report instruments using pictures or collages. We want to determine whether visual and spontaneous protocols are able to generate better and deeper insights than the groups of verbal scales only. Stéphane Ganassali...

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