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Keywords: Collecting
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Journal Articles
Qualitative Market Research: An International Journal (2022) 25 (2): 319–336.
Published: 16 March 2022
...Manuel Sotelo-Duarte Purpose This study aims to elucidate the role of nostalgia in collecting behavior and evaluate its effects during the collecting process in the context of an online collecting community. Design/methodology/approach A netnographic study was conducted to enhance...
