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Keywords: Collectors/consumers
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Journal Articles
Qualitative Market Research: An International Journal (2022) 25 (2): 181–204.
Published: 13 January 2022
... of UGC participants with differing objectives in their use of UGC; these participant types are passive, creators, critics and collectors/consumers. The study uncovered many social context that can increase the effectiveness of UGC. The social context is explored through social trust, Fashion UGC...
