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Keywords: Communication persuasion matrix
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Journal Articles
Qualitative Market Research: An International Journal (2025) 28 (3): 474–505.
Published: 25 March 2025
... Sharing behavior Communication persuasion matrix Verification behavior Influencer marketing is a novel form of social media marketing and can be defined as compensating social media influencers (SMIs) for posting about a product or service on their social media portals (Campbell and Farrell, 2020...
