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Keywords: Communications consultants
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Journal Articles
Developing corporate communications: insights from the Italian scenario
Available to Purchase
Qualitative Market Research: An International Journal (2020) 23 (3): 407–426.
Published: 05 February 2020
... Limited Licensed re-use rights only Corporate communications Integrated communications Communications consultants Marketing communications A growing number of researchers emphasise the importance of corporate communications (hereafter corpcoms) (Gupta et al., 2008...
