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Keywords: Competences
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Journal Articles
Qualitative Market Research: An International Journal (2019) 22 (5): 609–637.
Published: 11 November 2019
... and marketing capability on business performance (Mu, 2017). This study extends the studies of Hafeez et al. (2002a , 2002b) and Hafeez et al. (2007) that identify marketing capability as one of the key dimensions of an organisation’s core competence. However, these studies did not define...
