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Keywords: Complex of the decolonised
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Journal Articles
Qualitative Market Research: An International Journal (2015) 18 (1): 48–68.
Published: 12 January 2015
... their relationship to local and foreign products. Findings – A set of complex and inter-related explanatory factors of the country-of-origin phenomenon emerged through the analysis, notably the complex of the decolonised, acculturation in situ, frustration towards the West and sensitivity...
