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Keywords: Complexity theory
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Journal Articles
Qualitative Market Research: An International Journal (2009) 12 (2): 234–248.
Published: 03 April 2009
... quality may be jeopardised. © Emerald Group Publishing Limited 2009 Research Complexity theory “Commercial” and “academic” qualitative research are quite different disciplines. The role of commercial research is to help guide client decision making. Its purpose – and the way in which...
Journal Articles
Qualitative Market Research: An International Journal (2004) 7 (1): 9–19.
Published: 01 March 2004
... served to transform relationships within the industry’s value system. This paper considers the impact of information and communication technologies (ICTs) on innovation within the UK food‐processing and retailing industry. Trust Electronic commerce Complexity theory Consumers Supplier...
