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Keywords: Computer-generated influencer
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Journal Articles
Qualitative Market Research: An International Journal (2024) 27 (2): 280–300.
Published: 19 January 2024
...-use rights only Artificial intelligence Exploratory study Virtual influencer Computer-generated influencer Social media Furthermore, Shechtman and Horowitz (2003) found that consumers put in more effort when they believed they were talking to a human rather than a computer. However...
