Keywords: Conceptual model
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Journal Articles
Journal Articles
Qualitative Market Research: An International Journal (2017) 20 (2): 247–262.
Published: 10 April 2017
...Yan Liang; Sid Ghosh; Hiroko Oe Purpose The aim of this paper is to offer a conceptual model that demonstrates Chinese consumers’ value perceptions towards luxury products based on the recent literature reviews and the findings from focus groups. Design/methodology/approach Focus group...
Journal Articles
Qualitative Market Research: An International Journal (2016) 19 (3): 266–286.
Published: 13 June 2016
... of the outcome of meaning transfer. Thus, we state the fourth and last research question of our study as: India Qualitative research Meaning transfer Celebrity endorsements Conceptual model Celebrity endorsements as a marketing practice dates back to a century (Shimp, 2000). Industry reports...

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