Keywords: Conspicuous consumption
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Journal Articles
Qualitative Market Research: An International Journal (2022) 25 (1): 60–79.
Published: 23 November 2021
... (in the form of brand avoidance and disgust) and can cause conspicuous consumption patterns in adulthood in the future. The study further reports that neither the economically unfortunate nor the wealthy are immune to brand bullying. Originality/value This is the first study to investigate the brand...

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