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Keywords: Construct validity
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Journal Articles
Victor Silva Correa, Wilquer Silvano de Souza Ferreira, Marcio Cardoso, Matheus Albergaria de Magalhães
Qualitative Market Research: An International Journal (2026) 29 (1): 23–56.
Published: 07 November 2025
... were used to assess validity and reliability. Second, the use of case tests has increased in recent years. Among these, reliability tests are the most commonly used, followed by construct validity, external validity, internal validity and content validity, in descending order of usage. Originality...
Includes: Supplementary data
Journal Articles
Using qualitative research for establishing content validity of e-lifestyle and website quality constructs
Available to Purchase
Qualitative Market Research: An International Journal (2016) 19 (3): 339–356.
Published: 13 June 2016
... Limited Licensed re-use rights only Website quality Qualitative methods Construct validity Content validity e-lifestyle e-loyalty Emerging markets like India, China, Brazil, Vietnam and Philippines, driven by their rising e-consumer base, are evolving as strong digital economies...
