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Keywords: Consultancies
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Journal Articles
“Experiential” research methodology: an integrated academic‐practitioner “team” approach
Available to Purchase
Qualitative Market Research: An International Journal (2001) 4 (2): 66–75.
Published: 01 June 2001
... for the use of more appropriate methods for understanding and assessing SME management decision making. The discussion takes account of the characteristics of SME entrepreneurs, academic researchers’ approach to carrying out research and the contribution that can be made by consultant researchers...
