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Keywords: Consumer attitudes
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Journal Articles
Exploring and modelling consumer attitudes towards genetically modified food
Available to Purchase
Qualitative Market Research: An International Journal (2003) 6 (2): 95–110.
Published: 01 June 2003
...Annelies Verdurme; Jacques Viaene The aim of this research is, first, to explore consumer beliefs, attitudes and purchase intentions with regard to genetically modified (GM) food and second, based on this exploration, to develop a hypothetical model which can explain and predict consumer attitudes...
Journal Articles
What price on loyalty when a brand switch is just a click away?
Available to Purchase
Qualitative Market Research: An International Journal (2001) 4 (3): 160–168.
Published: 01 September 2001
... in the future). © MCB UP Limited 2001 Customer loyalty Internet Consumer attitudes Brand equity The notion of customer loyalty may appear at first sight to be outmoded in the era of the Internet, when customers are able to explore and evaluate competing alternatives as well as checking...
Journal Articles
Concept testing an unfamiliar fish
Available to Purchase
Qualitative Market Research: An International Journal (1998) 1 (2): 77–87.
Published: 01 August 1998
... as a desired food purchase. © MCB UP Limited 1998 Food industry Healthy foods Market research Questionnaires Product launch Consumer attitudes A number of new products are launched on to the market every year, 80‐90 per cent of which are destined to fail. In order to attempt...
