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Keywords: Consumer embarrassment
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Journal Articles
Qualitative Market Research: An International Journal (2024) 27 (5): 685–704.
Published: 18 March 2024
...Vaishali Sangwan; Moutusy Maity Purpose Emerging economies are dominated by an unorganized retail landscape, with complex sociocultural norms dictating the behavior of retailers and customers. The purpose of this paper is to explore the phenomenon of consumer embarrassment in an emerging marketing...
