Keywords: Consumer experience
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Journal Articles
Qualitative Market Research: An International Journal (2018) 21 (4): 549–566.
Published: 10 September 2018
... 2018 Emerald Publishing Limited Licensed re-use rights only Consumer experience Customer-dominant logic Event Consumer initiative Off-track tourism Mass-consumption emerged after the Second World War, with a focus on material welfare and physical security. Then, gradually, people...
Journal Articles
Qualitative Market Research: An International Journal (2018) 21 (4): 465–490.
Published: 10 September 2018
...Larissa Becker Purpose As the consumer experience literature broadens in scope – specifically, from dyads to ecosystems and from provider-centric to consumer-centric perspective – traditional data collection methods are no longer adequate. In that context, the paper aims to discuss three little...
Journal Articles
Qualitative Market Research: An International Journal (2018) 21 (4): 402–420.
Published: 10 September 2018
... consumers experience (Havlena and Holbrook, 1986). Third, while information-processing models consider information an important driver of behavior, the experiential model rather favors internal factors (Bourgeon and Filser, 1995), such as variety (McAlister and Pessemier, 1982) or sensory stimulation...

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