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Keywords: Consumer interactive characteristics
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Journal Articles
Qualitative Market Research: An International Journal (2021) 24 (5): 581–609.
Published: 17 August 2021
... becomes the most important. Geeta Marmat can be contacted at: geetamarmat@gmail.com 17 07 2020 06 03 2021 16 05 2021 Brand experience Contingency perspective Consumer interactive characteristics Online social media network characteristics © Emerald Publishing...
