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Keywords: Consumer judgment
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Journal Articles
Qualitative Market Research: An International Journal (2022) 25 (2): 293–318.
Published: 10 March 2022
... with both a qualitative and quantitative approach. Perceived consumer judgment emerges as a new variable to consider in better understanding green consumer behaviors. Melinda A. McLelland can be contacted at: melinda.mclelland@usm.edu 14 01 2021 11 10 2021 04 01 2022 07 02 2022...
