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Keywords: Consumer marketing
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Journal Articles
Customer empowerment in tourism through consumer centric marketing (CCM)
Available to Purchase
Qualitative Market Research: An International Journal (2007) 10 (3): 265–281.
Published: 19 June 2007
... of marketing. Originality/value The paper outlines current and future opportunities to truly place customers at the centre and provide organisations with some real savings/gains through the use of ICT. © Emerald Group Publishing Limited 2007 Consumers Empowerment Consumer marketing...
Journal Articles
Interpretive consumer research: two more contributions to theory and practice
Available to Purchase
Qualitative Market Research: An International Journal (2001) 4 (1): 7–16.
Published: 01 March 2001
...), this alternative approach contains a structured, yet humanistic set of procedures which could be used to analyse a wide range of consumption experiences. © MCB UP Limited 2001 Consumer marketing Market research Consumer behaviour Qualitative techniques Narrative The main purpose...
