...Mallory Extine; Kristina Marie Harrison Purpose This study aims to examine consumer perceptions of gendered power dynamics in sexualized advertising, with a specific focus on how audiences interpret advertisements that reinforce versus reverse traditional gender roles. Design/methodology...

...Huan Chen; Slyvia Chan-Olmsted; Julia Kim; Irene Mayor Sanabria Purpose This study aims to examine consumers’ perception of artificial intelligence (AI) and AI marketing communication. Design/methodology/approach Twenty in-depth interviews were conducted to collect data and phenomenological...

...Jighyasu Gaur; Mehdi Amini; Pratyush Banerjee; Ritu Gupta Purpose – The purpose of this study is to understand whether being relocated to a society where remanufactured products are promoted can change consumers’ perception towards them. Also, the authors wish to identify major underlying factors...

..., such focus provides a brand new perspective without the noises from the inclusion of consumers with insufficient purchasing power and ineligible experience in luxury consumption. © Emerald Group Publishing Limited 2015 Luxury brand Consumer perception Chinese upper-class consumer Luxury value...

..., generic “horizons of expectation” (Jauss, 1982). © Emerald Group Publishing Limited 2012 Consumer perception Hermeneutics Malaysia Media Phenomenology Marketing communications Setting out a brief phenomenology of embodied perception as a process, we consider below its evolving...