... without succumbing to “fashion as obligation” (Definatalie). For example, Definatalie frankly discusses what she “conceals” (Figure 2): Female consumers Beauty Fashion Fat Queer Netnography Fatshionista Marketing Self actualization Consumer psychology Women Australia No one wants...

.... Consequently, adequate empirical data on living with less without a priori valorization are largely lacking. © Emerald Group Publishing Limited 2012 Consumer behaviour Life styles Consumer psychology Income Consumer behaviour change Transformation model Grounded theory Reduced consumption...

... Emerald Group Publishing Limited 2010 Consumer behaviour Qualitative market research Stores and supermarkets Consumer psychology Canada Guelph, Ontario was the last community in Canada with a population greater than 100,000 and without a Wal‐Mart. At the time of this study...

... on Chinese adolescents' engagement in social comparison of material possessions. © Emerald Group Publishing Limited 2008 Influence Mass media Celebrities Consumer psychology Social roles China Social comparison has been an important concept in the study of how consumers process...

... translatable into explicit symbolic forms. The meanings of these forms are assumed to be in one‐to‐one correspondence with the intentions and understandings of writer and audiences. Consumer research Consumer psychology Narratives Dictionaries usually set out entries for words in ways which...

.... To be able to express their natural web site visit experiences better, in both interviews and diary entries, respondents were free to select the web sites that they were familiar with. © Emerald Group Publishing Limited 2007 Worldwide web Internet Consumer behaviour Consumer psychology...

... retailers lose financially as a result of these unethical behaviours would reduce the behaviour. Purchasing techniques Consumer behaviour Retail management Shopping Consumer psychology Research reveals alarming results on the prevalence of the dishonest consumer behaviour known...