Keywords: Consumer value
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Journal Articles
Qualitative Market Research: An International Journal (2020) 23 (2): 265–285.
Published: 05 May 2020
... a phenomenological approach of unstructured interviews with 28 professionally working mothers. Garment labels indicating concepts of sustainability from UK fashion-retailers were used as a vehicle for discussion. Data was analysed through the theoretical lens of Holbrook’s (1999) typology of consumer value...

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