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Keywords: Consumer vulnerability
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Journal Articles
Journal Articles
Qualitative Market Research: An International Journal (2019) 22 (3): 435–455.
Published: 10 June 2019
...Nicholas Ford; Paul Trott; Christopher Simms Purpose The purpose of this paper is to explore older people’s food consumption experiences. Specifically, the paper seeks to provide understanding on the influence of food intake on consumer vulnerability and how this manifests within people’s lives...

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