Keywords: Consumer-Curated Post-Purchase Video (CCPPV)
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Journal Articles
Qualitative Market Research: An International Journal 1–23.
Published: 04 September 2026
...Xiaoxi Zhu; Sandra D. Smith; Pragea Putra; Michael S.W. Lee Purpose This paper introduces the Consumer-Curated Post-Purchase Video ( CCPPV ) method as a qualitative approach for exploring consumers’ everyday consumption practices. Design/methodology/approach The CCPPV method comprises five...

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