... of Chinese consumer culture, and demonstrate that the understanding of how fashion evolves needs to accommodate the upheavals in society over the past sixty years. In this paper, we seek to understand how women’s consumption of fashion in China has changed over time, and turn to important socio-cultural...

... understanding of how design techniques can be applied to complement and strengthen existing market research strategies. This is crucial in an era where business competition hinges on a subtle and often intimate understanding of customer needs and behaviours. Design Consumers Meaning Complementary methods...

...Katherine Annette Burnsed; Nancy J. Hodges Purpose – The purpose of this study was to analyze the role of consumer perceived value relative to home furnishing case good (i.e. furniture made of wood and not upholstered) consumption choices. Design/methodology/approach – A qualitative...

... provides a theoretical framework for categorically combining the “black box” experiences of the consumer and the perceptible marketer‐controlled variables in the marketplace. © Emerald Group Publishing Limited 2011 Symbolism Literary criticism Marketing Consumers For more than two...

...Norman Peng; Chris Hackley Purpose The purpose of this paper is to deepen and add nuance to previous explorations of the voter‐consumer analogy in order to generate new insights into wider applications of the marketing concept. Design/methodology/approach A conceptual analysis is supplemented...

...Tim D. Jones; Shirley F. Taylor; Harvir S. Bansal Purpose The purpose of this paper is to explore the question of whether or not there are three distinct targets of commitment in consumers' relationships with their service providers; commitment to the service company, commitment to the individual...

...Outi Niininen; Dimitrios Buhalis; Roger March Purpose The purpose of this paper is to explain consumer centric marketing (CCM) and adopt this new technique to travel context. The paper seeks to outline the benefits and disadvantages of the CCM together with warnings of typical caveats. Design...

...Paul Henry; Paul Henry David   Inglis . Culture and Everyday Life . London and New York : Routledge   2005 . , ISBN: 0 415 31925 0 © Emerald Group Publishing Limited 2006 --> Market research Consumers Qualitative research In Chapter I, Inglis cites...

...Rachel McLean; Nigel M. Blackie Consumer knowledge is a very important asset for an organisation. Two types of consumer knowledge have been identified, “knowledge about customers” including customer segments, individual customer preferences, potential customers, and “knowledge possessed...

...Howard Cox; Simon Mowatt This paper examines the use of consumer‐driven innovation networks within the UK food‐retailing industry using qualitative interview‐based research analysed within an economic framework. This perspective revealed that, by exploiting information gathered directly from...

...Christina Goulding The paper looks at the concept of postmodernism and the issues relating to positioning and representing the consumer. It evaluates the conflict regarding postmodern research, and in particular scientific claims, and the role of theory. It suggests a greater emphasis on rich...