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Keywords: Consumers’ inefficacy
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Journal Articles
Qualitative Market Research: An International Journal (2020) 23 (2): 217–239.
Published: 06 February 2020
... buying intentions Self-exoneration Consumers’ inefficacy In the context of understanding the buying behaviour of consumers the issue of morality is always considered as a contested notion because it is concerned with “what is good” and “what is bad” (Rodriguez-Rad and Ramos-Hidalgo, 2018 ; de...
