...Jannsen Santana; Rodrigo Oliveira Pimentel; Halana Adelino Brandão; Antonio Messias Valdevino Purpose This teaching case aims to provide in-class discussions on the commercialization and consumption of goods in spiritual markets. This teaching case is a narrative based on facts with a fictitious...

...Lizardo Vargas-Bianchi Purpose Much research has been conducted on how consumption is related to human relationships. Only a scarcity of studies has examined brand and product selection, as well as the consumption activities that individuals follow when pursuing a sense of group belonging...

...Toni Ryynänen; Visa Heinonen Purpose Temporal consumption experiences have been conceptualised as universal, subjective or practice-based experiences. Little research, though, addresses such experiences in conjunction with the repeated and situational consumption events that bring them about...

...Elaine L. Ritch Purpose The purpose of this study is to explore consumers perceptions of sustainability, including how information is accessed, evaluated and practiced and how sustainability concepts transfer to fashion consumption. Design/methodology/approach The research adopts...

... on the evolving process bonding values-identity and consumption but also digital media and, especially, social media are going to play an even more influencing role in this social field (Hudson et al., 2016). Social media create symbiotic “cyber-identification” between brands and consumers (Kaplan...

...Ratna Khanijou; Daniela Pirani Purpose The purpose of this paper is to explore the types of ethical challenges and dilemmas researchers face when engaging in family consumption research. Design/methodology/approach Drawing from the concept of micro-ethics to bridge reflexivity with ethics...

... background. Choosing a netnographic framework, we analyze the coffee experiential universe of 41 Canadian consumers of Tim Hortons' coffee by studying their personal stories posted on the company’s website. Findings – Individuals predominantly associate the consumption of coffee with ritual, happiness...

...Katherine Annette Burnsed; Nancy J. Hodges Purpose – The purpose of this study was to analyze the role of consumer perceived value relative to home furnishing case good (i.e. furniture made of wood and not upholstered) consumption choices. Design/methodology/approach – A qualitative...

...Lia Zarantonello; Harri T. Luomala Purpose This paper aims to advance theory‐building in the area of food consumption research, by exploring how consumers experience chocolate consumption in different contexts and by viewing these inductive findings in the light of the relevant existing body...

... around the buyer decision process model (Mowen, 1988), with data collection being in the form of informal discussion. © Emerald Group Publishing Limited 2010 Ethics Consumption Clothing Consumer behaviour The profile of “ethical consumerism” has been significantly raised...

... craftsmanship. © Emerald Group Publishing Limited 2010 Consumption Consumer behaviour Consumer goods Motivation (psychology) Video footage to support the content of this article is available at: www.emeraldinsight.com/qmr‐media The front yard is a colorful and joyful...

...Paul Henry; Marylouise Caldwell; Kristen Blackwell; Kirsty Tulloch Purpose The paper aims to increase our understanding of an under‐investigated research area of consumption, that is, cosmopolitanism as a consumer orientation. Design/methodology/approach About 16 informants, either Australians...

...Paul Henry; Damien Arthur Purpose The purpose of this paper is to investigate the effects that local interpretation and the glocalisation of the Australian Hip Hop culture have on the consumption practices of members, exploring the reasons for such effects, and drawing marketing implications...

... in the production‐consumption dynamics may change due to consumers' responses to such condition. Voluntary simplicity seems to present an alternative to the paradoxical work‐to‐consume ethic and the complete lack of control over production. It means regaining control or even an interest in the production side...