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1-7 of 7
Keywords: Consumption experience
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Journal Articles
The artist and the photograph: a semiotic analysis of consumers’ experiences with photographs
Available to Purchase
Qualitative Market Research: An International Journal (2022) 25 (2): 256–271.
Published: 11 February 2022
...Emmanuella Plakoyiannaki; Georgia Stavraki; Vasiliki Tsapi Purpose This study aims to address research calls to investigate how (visual) consumption experiences carry and convey meanings to individuals. Applying McCracken’s meaning transfer model to a photographic exhibition, the authors expand...
Journal Articles
A consumer value approach to a holistic understanding of the winery experience
Available to Purchase
Qualitative Market Research: An International Journal (2018) 21 (4): 530–548.
Published: 10 September 2018
...Charlotte Massa; Sébastien Bédé Purpose The present study is part of a joint effort to gain a holistic understanding of the consumption experience. This paper aims to understand the essence of the winery experience through a better characterisation of the latter because of the consumer value...
Journal Articles
Essay on the origins, development and future of the consumption experience as a concept in marketing and consumer research
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Qualitative Market Research: An International Journal (2018) 21 (4): 421–444.
Published: 10 September 2018
...Morris B. Holbrook Purpose This paper aims to trace the origins, development and future of the consumption experience as a concept in marketing and consumer research. Design/methodology/approach The author relies on subjective personal introspection to describe his involvement...
Journal Articles
Re-conceptualizing escape in consumer research
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Qualitative Market Research: An International Journal (2018) 21 (4): 445–464.
Published: 10 September 2018
... fallacy. Consumer researchers have also missed an opportunity to theorize the different kinds of escape that animate consumer culture. Escape Consumption experience Anti-structure Mundane Restorative Warlike The notion of escape infuses much of the consumer research literature, yet...
Journal Articles
Consumption experience: past, present and future
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Qualitative Market Research: An International Journal (2018) 21 (4): 402–420.
Published: 10 September 2018
...Damien Chaney; Renaud Lunardo; Rémi Mencarelli Purpose The purpose of this paper is to propose both a retrospective and a prospective look at one of the most powerful concepts in marketing research: consumption experience. Design/methodology/approach A historical review of the development...
Journal Articles
“My Grandfather kept one of these tins on top of the bookshelf”: Consumers’ recalled experiences involving packaging
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Qualitative Market Research: An International Journal (2016) 19 (1): 4–26.
Published: 11 January 2016
...Toni Ryynänen; Markus Joutsela; Visa Heinonen Purpose – This explorative paper aims to identify the dimensions of recalled consumption experiences involving packaging by means of interpretive analysis. Scholarly interest towards experiential aspects of consumption started in the beginning...
Journal Articles
Museoparks and re‐enchantment of the museum visits: an approach centred on visual ethnology
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Qualitative Market Research: An International Journal (2012) 15 (2): 148–164.
Published: 30 March 2012
... of the experience offered by cultural institutions. Museums Entertainment Education Consumption experience Edutainment Museopark Re‐enchantment Visual ethnology © Emerald Group Publishing Limited 2012 For some years now museums have been changing, offering an ever wider range of choice...
