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Keywords: Consumption experience
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Journal Articles
Qualitative Market Research: An International Journal (2022) 25 (2): 256–271.
Published: 11 February 2022
...Emmanuella Plakoyiannaki; Georgia Stavraki; Vasiliki Tsapi Purpose This study aims to address research calls to investigate how (visual) consumption experiences carry and convey meanings to individuals. Applying McCracken’s meaning transfer model to a photographic exhibition, the authors expand...
Journal Articles
Qualitative Market Research: An International Journal (2018) 21 (4): 530–548.
Published: 10 September 2018
...Charlotte Massa; Sébastien Bédé Purpose The present study is part of a joint effort to gain a holistic understanding of the consumption experience. This paper aims to understand the essence of the winery experience through a better characterisation of the latter because of the consumer value...
Journal Articles
Journal Articles
Qualitative Market Research: An International Journal (2018) 21 (4): 445–464.
Published: 10 September 2018
... fallacy. Consumer researchers have also missed an opportunity to theorize the different kinds of escape that animate consumer culture. Escape Consumption experience Anti-structure Mundane Restorative Warlike The notion of escape infuses much of the consumer research literature, yet...
Journal Articles
Qualitative Market Research: An International Journal (2018) 21 (4): 402–420.
Published: 10 September 2018
...Damien Chaney; Renaud Lunardo; Rémi Mencarelli Purpose The purpose of this paper is to propose both a retrospective and a prospective look at one of the most powerful concepts in marketing research: consumption experience. Design/methodology/approach A historical review of the development...
Journal Articles
Journal Articles
Qualitative Market Research: An International Journal (2012) 15 (2): 148–164.
Published: 30 March 2012
... of the experience offered by cultural institutions. Museums Entertainment Education Consumption experience Edutainment Museopark Re‐enchantment Visual ethnology © Emerald Group Publishing Limited 2012 For some years now museums have been changing, offering an ever wider range of choice...

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