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Keywords: Consumption practices
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Journal Articles
Activity focus groups – a discursive, practical and social method for studying consumption practices
Qualitative Market Research: An International Journal (2024) 27 (2): 212–230.
Published: 28 December 2023
...Katri Weckroth; Elina Närvänen Purpose The purpose of this paper is to present a novel qualitative activity focus group (AFG) method for studying consumption practices. This participatory method, which is inspired by practice-theoretical thinking, combines focus group discussions with activities...
