..., for a total of 272 memes. Findings A content analysis unpacked six major stress themes:1) quarantine, 2) social distancing, 3) shortages, 4) disruptions and lifestyle changes, 5) health concerns and 6) perceptions of COVID-19. A framework of primary and secondary control coping mechanisms was later...

... is to analyze how actual consumers respond to corporate social advocacy (CSA) on social media. Design/methodology/approach This exploratory study used content analysis to examine more than 13,000 Instagram comments on posts made by Dick’s Sporting Goods and Patagonia taking a stand after the U.S. Supreme...

... consideration of the lack of empirical studies on this subject, a content analysis of tweets generated from the campaign “Guerrieri” of Enel is performed. Findings Findings show the dialogic bottom-up approach results are ineffective because of the hijacking of original intent of the company in implementing...

.... Design/methodology/approach The interactions between L’Oréal Paris Brazil and the members of its virtual community were collected for three months using a netnographic approach. The data of these interactions were evaluated using content analysis techniques. Findings The dimensions, processes...

.... Design/methodology/approach The study adopts a qualitative approach based on a content analysis of Twitter posts of six luxury fashion brands (1,334 posts) and the related Twitter electronic word-of-mouth of fashion bloggers (329 tweets). Findings The results show a match between luxury brand...

... and advertisements in Playboy magazine through content analysis. Design/methodology/approach – This study is a qualitative research using content analysis as the research approach. The content analysis is done for Playboy magazines from four culturally diverse countries conducted...

.../methodology/approach In order to evaluate the current status of information quality, system quality and service quality on the internet, the research utilizes a content analysis of an international sample of NGOs associated to United Nations. Findings This paper provides useful information on some...

.../methodology/approach In order to gather data for the study, 108 MNCs' web sites are analysed by content analysis which is an objective, systematic and quantitative way of conducting information about communication content. Findings It is seen from the analyses that foreign multinationals could adapt...

.../approach Scientific investigation conducted by two independent researchers included the content analysis of a total of 50 advergames integrated in 11 food company affiliated web sites. Findings Advergames are successful promotion strategies that reinforce brand recognition and positive associations...