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Keywords: Context
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Journal Articles
Qualitative Market Research: An International Journal (2019) 22 (3): 229–249.
Published: 10 June 2019
...Hannele Kauppinen-Räisänen; Johanna Gummerus; Catharina von Koskull; Helene Cristini Purpose The purpose of this study was to explore what luxury represents to contemporary consumers in their own life contexts. Design/methodology/approach A mixed-methods qualitative approach was adopted...
Journal Articles
Qualitative Market Research: An International Journal (2014) 17 (1)
Published: 07 January 2014
... Findings – Social implications – Originality/value – Keywords: Celebrity, Context, Elite, Football, Interviews, Management, Organization, United Kingdom http://www.emeraldinsight.com/10.1108/QMR-01-2014-001 This article originally appeared in Volume 15 Number...
Journal Articles
Elite interviewing and the role of sector context: an organizational case from the football industry
Qualitative Market Research: An International Journal (2012) 15 (4): 438–464.
Published: 31 August 2012
... the role of context in relation to elite interviewing. In order to consider and illustrate this phenomenon the argument engages with the organizational environment and behaviours of the English professional football industry with the intention of offering fresh perspectives into the form and function...
