...Shahzeb Hussain; T.C. Melewar; Constantinos Vasilios Priporas; Pantea Foroudi Purpose This paper aims to use signalling theory to examine the concept of advertising credibility and its effects on brand credibility, brand image, corporate credibility and corporate image. Design/methodology...

...) as well as firm characteristics, such as prior levels of CSR (Schnietz and Epstein, 2005 ; Dawar and Pillutla, 2000) and the nature of firms’ responses (Shin et al., 2016 ; Greyser, 2009 ; Souiden and Pons, 2009). Brand image Crisis communication Corporate image Marketing Integrated...

...Pantea Foroudi; Mohamma M. Foroudi; Bang Nguyen; Suraksha Gupta Purpose This paper aims to examine corporate logo as an effective means of communication, by synthesizing knowledge from various domains to explore its relationships with corporate image and reputation. Design/methodology/approach...

...Pantea Foroudi; Khalid Hafeez; Mohammad M. Foroudi Purpose This paper aims to examine the impact of corporate logos on corporate image and reputation in creating competitive advantage in the context of Persia and Mexico as emerging markets. The paper provides an extensive links between corporate...

...Mai An Tran; Bang Nguyen; T.C. Melewar; Jim Bodoh Purpose – This paper aims to demonstrate the need to explore the image formation process to develop a more holistic definition of corporate image. Diminishing trust in managers has created increasingly negative perceptions toward corporations...

... in corporate branding within an organization. © Emerald Group Publishing Limited 2014 Managers Stakeholders Corporate image Corporate branding Car industry In-depth interviews In recent years, academic and managerial interest toward corporate branding has been growing in the marketing...

... findings on word-of-mouth on the Internet (word-of-mouse) to demonstrate that communication among virtual community (VC) members can influence the image formation process, such that positive word-of-mouse has a positive effect on corporate image. © Emerald Group Publishing Limited 2014 Social...

... and influential input into real‐time corporate image formation. Two new theoretical concepts were identified, “image heritage” and “image‐in‐use”, respectively, distinguishing consumers' past‐based images from those they construct in real time. Image heritage is moderated by three principal variables: timespan...

... and Bagozzi, 2000, pp. 156‐7). C‐OAR‐SE theory requires that constructs be described in terms of: © Emerald Group Publishing Limited 2011 Corporate image Measurement Stakeholder analysis Churchill (1979) suggests that measures of constructs are inferences and that the quality...

... to medium‐sized enterprises Corporate image Marketing strategy Corporate identity Corporate branding How an organisation's brand is perceived internally by employees can impact directly on the external image and brand whenever a service interaction occurs (Gundry et al., 1994 ; de...

... (Group 5). God knows what they did to it (foodstuff). I mean, how does anyone know what they are buying? (Group 3). Ethics Social responsibility Stores and supermarkets Shopping Corporate image Ethics and social responsibility (E&SR) in relation to grocery shopping...

... Brewing industry Consumer behaviour Corporate image Austrailia This study applied the grounded theory method to the social phenomenon of beer consumption in Australia. The objective was to generate a substantive theory of beer consumption that describes the processes involved in this ubiquitous...