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Keywords: Corporate personality
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Journal Articles
Qualitative Market Research: An International Journal (2015) 18 (1): 86–114.
Published: 12 January 2015
..., corporate reputation, corporate communication and corporate personality are investigated. These concepts form a corporation’s image formation process. Design/methodology/approach – Radley Yelday (RY), the communications agency collaborating in this research, facilitated 15 interviews...
