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Keywords: Corporate social advocacy
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Journal Articles
Qualitative Market Research: An International Journal (2025) 28 (3): 545–558.
Published: 15 April 2025
... is to analyze how actual consumers respond to corporate social advocacy (CSA) on social media. Design/methodology/approach This exploratory study used content analysis to examine more than 13,000 Instagram comments on posts made by Dick’s Sporting Goods and Patagonia taking a stand after the U.S. Supreme...

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