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Keywords: Counterfeiting
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Journal Articles
Qualitative Market Research: An International Journal (2010) 13 (3): 219–235.
Published: 15 June 2010
...María Eugenia Perez; Raquel Castaño; Claudia Quintanilla Purpose The purpose of this paper is to explore the relationship between the consumption of counterfeit luxury goods and identity construction. The argument is that through the consumption of counterfeit luxury goods consumers obtain real...
