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Keywords: Country of Origin (COO)
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Journal Articles
Qualitative Market Research: An International Journal (2020) 23 (4): 747–766.
Published: 20 February 2020
... Premier League Country of Origin (COO) The total revenue of the “Big 5” European football leagues (England, Italy, Germany, Spain and France) between 2016 and 2017 was £12.6bn ($16.91bn), representing a 9 per cent increase from the previous year. Broadcasting rights values across European...
