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Keywords: Creativity research
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Journal Articles
Qualitative Market Research: An International Journal (2012) 15 (1): 6–18.
Published: 13 January 2012
... Qualitative research Creativity research Nominal Group Technique Focus groups The aim of this paper is to present and discuss a technique that is commonly used in managerial research and by managers as practitioners, to come to decisions as to where best to focus additional efforts on creative idea...
