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1-6 of 6
Keywords: Customer satisfaction
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Journal Articles
Qualitative Market Research: An International Journal (2012) 15 (3): 309–327.
Published: 08 June 2012
... Choice tactics Satisfaction Evaluation Value orientation Fresh potato Consumer behaviour Customer satisfaction The potato has been an important source of nutrition for Canadians since the turn of the nineteenth century. According to statistics from Agriculture and Agri‐Food Canada (2007...
Journal Articles
Qualitative Market Research: An International Journal (2010) 13 (2): 110–129.
Published: 06 April 2010
... with this understanding, marketing practitioners could effect beneficial change within the destination or their marketing messages. © Emerald Group Publishing Limited 2010 Consumer behaviour United Kingdom Social interaction Communication Tourism management Customer satisfaction Tourism...
Journal Articles
Qualitative Market Research: An International Journal (2008) 11 (4): 400–413.
Published: 05 September 2008
... is the key outcome of a laddering study, consists of nodes representing the most important attributes/consequences/values (conceptual meanings) and lines, which indicate links between concepts. Recent customer satisfaction research suggests that attributes of products and services can be classified...
Journal Articles
Qualitative Market Research: An International Journal (2006) 9 (4): 367–388.
Published: 01 October 2006
... are presented in Table II . The practical implementation of the data collection methods is discussed in the sections below. Ethnography Heritage Customer satisfaction Thailand Experiential typologies of consumption in tourism are widely acknowledged; these studies mainly addressing aspects...
Journal Articles
Qualitative Market Research: An International Journal (2002) 5 (2): 87–95.
Published: 01 June 2002
... such as multidimensional scaling (Alscal method) and cluster analysis (Ward method) were used. © MCB UP Limited 2002 Cluster analysis Customer satisfaction Loyalty Travel agents The objective of this paper is to examine an approach that has been little used up till now in the field of marketing...
Journal Articles
Qualitative Market Research: An International Journal (1998) 1 (3): 156–172.
Published: 01 December 1998
... Limited 1998 Customer orientation Customer satisfaction Market research Product development Value Besides fear of declining profits, companies today are facing a variety of new challenges. Persistent among these are global competition, increasing labor costs, rising customer...
