Keywords: Customer voice
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Journal Articles
Qualitative Market Research: An International Journal (2022) 25 (3): 361–382.
Published: 14 April 2022
...Deepak Saxena; Mairead Brady; Markus Lamest; Martin Fellenz Purpose This study aims to provide more insight into how customer voice is captured and used in managerial decision-making at the marketing-finance interface. This study’s focus is on understanding how the customer voice, often...

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