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Keywords: Data handling
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Journal Articles
Qualitative Market Research: An International Journal (2005) 8 (1): 97–112.
Published: 01 March 2005
... would find this framework useful for research involving NPD and customer interactions. © Emerald Group Publishing Limited 2005 Interviews Product development Data handling In the extant marketing literature it is difficult to find many empirical studies that have used a theory...
