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Keywords: Data visualization
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Journal Articles
Semantic network analysis in consumer and marketing research: application areas in phygital contexts
Open Access
Qualitative Market Research: An International Journal (2024) 27 (3): 495–514.
Published: 21 May 2024
... the boundaries between physical and digital spaces have become increasingly intertwined with physical and digital elements closely integrated – a phenomenon known as phygital. Data visualization Semantic network analysis Automated text analysis Exploratory data analysis Phygital Computational text...
