... and descriptive analyses. The literature was selected using the PRISMA framework. Findings Recent research in consumer behaviour has found that too many choices can be detrimental to decision-making. This paper reviews the development of choice overload literature, methodologies used by researchers to study...

...Tiffany Winchester; John Hall; Wayne Binney Purpose – This study aims to specifically focus on the lower-involvement young adult voters within the Australian compulsory voting context. It explores voters’ political decision-making by considering the influence of the consumer behaviour theory...