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Keywords: Decomposed theory of planned behaviour
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Journal Articles
Qualitative Market Research: An International Journal (2026) 29 (2): 236–269.
Published: 03 February 2026
... Decomposed Theory of Planned Behaviour ( DTPB ), and the dominance of one belief over the others in different activities is explored. Design/methodology/approach This study takes a qualitative approach, comprising in-depth semi-structured interviews. The data collected through interviews is analysed...
