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Keywords: Delight
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Journal Articles
Qualitative Market Research: An International Journal (2021) 24 (2): 180–199.
Published: 18 June 2020
... re-use rights only Museums Hybrid museum Consumer enchantment Delight Digital devices Visitors’ experience To address the supposed desire for “memorable experiences” in everyday life for “new consumers” (Pine and Gilmore, 1998 ; Bäckström and Johansson, 2006), service providers...
