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1-4 of 4
Keywords: Digital marketing
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Journal Articles
Qualitative Market Research: An International Journal (2026) 29 (1): 1–22.
Published: 09 December 2025
..., still demonstrate behaviors reinforcing conventional gender norms. Social media Sports industry Self-presentation Uses and gratification Digital marketing This article was extracted from the postdoctoral research project and was financially supported by the University of Kurdistan...
Journal Articles
Qualitative Market Research: An International Journal (2025) 28 (5): 837–870.
Published: 04 September 2025
... and actionable opportunities, which are crucial for market insights for fashion professionals. Corresponding author Aylin Caliskan aylin.caliskan@yasar.edu.tr 29 07 2024 06 01 2025 03 06 2025 29 07 2025 31 07 2025 Digital marketing Digital fashion Artificial...
Journal Articles
Qualitative Market Research: An International Journal (2024) 27 (5): 841–865.
Published: 20 June 2024
... a competitive advantage. Research limitations/implications The study uses qualitative data analysis to explain how DC through AI technologies can enhance digital marketing practices for Indian FMCG organizations. Furthermore, the study provides valuable insights into how AI technologies can improve...
Journal Articles
Qualitative Market Research: An International Journal (2024) 27 (1): 1–18.
Published: 30 October 2023
... 12 10 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Qualitative research Focus groups Digital marketing Social media Memes Memetic advertising Owing to the accessibility, popularity and ostensible simplicity of internet...
