... and gratification Digital marketing This article was extracted from the postdoctoral research project and was financially supported by the University of Kurdistan. With the growing presence of athletes on social media, researchers have shown increased interest in studying the intersection of social...

... on their first and last preferences Source(s): Authors’ own work © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Digital marketing Digital fashion Artificial intelligence Consumer behavior Value-based framework Previous studies...

... a competitive advantage. Research limitations/implications The study uses qualitative data analysis to explain how DC through AI technologies can enhance digital marketing practices for Indian FMCG organizations. Furthermore, the study provides valuable insights into how AI technologies can improve...

... memes intended as advertisements to facilitate social connections? Qualitative research Focus groups Digital marketing Social media Memes Memetic advertising To glean how college students born in the early years of Gen-Z regard memetic advertisements, a series of six semi-structured...