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Keywords: Digital natives
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Journal Articles
Journal Articles
Qualitative Market Research: An International Journal (2020) 23 (3): 381–406.
Published: 06 February 2020
...Sema Misci Kip; Pınar Umul Ünsal Purpose This study aims to achieve broad insights into perceptions and attitudes of Turkish digital immigrants (DI) and digital natives (DN) toward native advertising (NA) format. Design/methodology/approach Based on extant review of literature, semi-structured...

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