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Keywords: Digital natives
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Journal Articles
“Binge delivery” behaviors among digital natives: a phygital exploration of status, empowerment, and vulnerability
Available to Purchase
Qualitative Market Research: An International Journal (2025) 28 (5): 941–964.
Published: 05 November 2025
...Wided Batat Purpose This study aims to investigate the emerging phenomenon of “binge delivery” among digital natives, defined as individuals born between 1997 and 2012, and explore its impact on food-related well-being. Drawing on Uses and Gratifications Theory ( UGT ) and Veblen’s theory...
Journal Articles
Exploring native advertising in Turkey: insights from digital immigrants and digital natives
Available to Purchase
Qualitative Market Research: An International Journal (2020) 23 (3): 381–406.
Published: 06 February 2020
...Sema Misci Kip; Pınar Umul Ünsal Purpose This study aims to achieve broad insights into perceptions and attitudes of Turkish digital immigrants (DI) and digital natives (DN) toward native advertising (NA) format. Design/methodology/approach Based on extant review of literature, semi-structured...
