Keywords: Disavowal
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Journal Articles
Qualitative Market Research: An International Journal (2019) 22 (5): 766–780.
Published: 11 November 2019
... counterintuitive notion. It locates the problem of fetishism at the crux of the problem of disavowal and argues that one needs to distinguish between a disavowal – marked by cynical knowledge – and fetishistic disavowal, which can be understood as a subcategory of the same belief structure of ideology. Design...

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