... Wiebe can be contacted at: jwiebe@anselm.edu 04 07 2023 04 12 2023 10 01 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Distribution Ideology Institutional work Cultural branding Market shaping At the societal...

... retailers who are approached directly by the brands. There is a lack of studies on how BoP retailers adopt brands. Most studies have approached the subject from a distribution perspective of reaching these markets. Piyush Kumar Sinha can be contacted at: pksinha@iima.ac.in 07 07 2014 05 06...

... in appropriately approaching and understanding decision‐making processes among Chinese retailers. Brenda Sternquist can be contacted at: sternqui@msu.edu © Emerald Group Publishing Limited 2006 Buyers China Distribution Food industry Retailers Supermarkets China's retail...