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Keywords: Distribution channels
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Journal Articles
Predicting cooperative behavior during a retailer’s bankruptcy
Available to Purchase
Qualitative Market Research: An International Journal (1999) 2 (1): 31–45.
Published: 01 April 1999
..., behavioral variables appear relevant as well: retailers appear to benefit from adopting a collaborative communication strategy and building supplier confidence so that a turnaround will in fact occur. © MCB UP Limited 1999 Bankruptcy Channel relationships Co-operation Distribution channels...
