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Keywords: Eco‐packaging
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Journal Articles
Qualitative Market Research: An International Journal (2012) 15 (3): 268–289.
Published: 08 June 2012
... not reflect design standards for the category (Connolly and Davison, 1996). Bottled water packaging was selected as the focus for this study for two reasons: © Emerald Group Publishing Limited 2012 Mixed‐methods Quali‐quant Package design Eco‐packaging Purchase intent Research methods...
